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Creating Google display ads
Creating Google display ads

Learn how to create Google display ads

Frank avatar
Written by Frank
Updated over a week ago

Display ads aim to expose your brand and products to as many people as possible.

They do this by being very eye-catching and interactive while at the same time being very affordable.

Display ads aren't just visible on Google-owned platforms but are shown on millions of websites and platforms.

In this guide, we will learn how to create display ads using AdScale.


What to avoid

Google has some strict policies when creating banners for display ads.

Here are a few things to avoid:

  1. Using overlaid logos

    Avoid overlaying a logo on top of an image, as this can be repetitive in certain ad layouts. Images where the logo is incorporated into the photo are allowed.

  2. Using overlaid text

    Avoid inserting text on top of an image.
    Images where the text is naturally incorporated are allowed. For example, a photo of a text sign would be naturally embedded text.

  3. Using overlay buttons

    Buttons (for example, "play", "download", or "close") violate Google's Google Ads policy as they are non-functional in display ads and therefore mislead the user.

Image dimensions and guidelines

File types: GIF, JPG, PNG

Max size: 150 KB


💡 Dimensions marked with ⭐ are the best performing, based on our experience.

Squares and rectangles

  • 200 x 200 Small square

  • 240 x 400 Vertical Rectangle

  • 250 x 250 Square

  • 250 x 360 Triple Widescreen

  • ⭐ 336 x 280 Large Rectangle

  • ⭐ 300 x 250 Inline Rectangle


  • 120 x 600 Skyscraper

  • 160 x 600 Wide skyscraper

  • ⭐ 300 x 600 Half Page


  • 468 x 60 Banner

  • ⭐ 728 x 90 Leaderboard

  • 970 x 90 Large leaderboard


  • 300 x 50 Banner

  • 320 x 50 Leaderboard

  • ⭐ 320 x 100 Large Banner

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