Your Google Ads account may become inactive due to an account suspension.
Let's learn how to identify the issue and what we can do to resolve it.
Identifying the issue
You can identify this issue by navigating to your Google Ads dashboard.
In addition, you can contact the Google Ads support team in order to understand which policy violation lead to the suspension.
You can learn how to do that here.
Common reasons for suspension
Click here for information about Google Ads account suspensions.
Here are some common Ads suspension reasons:
🟢 Circumventing system policies
Engaging in practices that circumvent or interfere with Google's advertising systems and processes or attempts to do so.
This includes cloaking, redirecting to noncompliant content, manipulating site content, and click trackers.
Selling or promoting counterfeit goods. Counterfeit goods contain a trademark or logo that is indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
🟢 Suspicious payment activity
Suspicious or fraudulent payment activity on your account can restrict the available ad spend of the account and even cause account suspension.
🟢 Unpaid balance
Your account may be temporarily suspended if it has one or more unpaid balances.
🟢 Missing business information
Website advertising with Google ads must include business information like a phone number, street address, and email address to be deemed trustworthy.
🟢 Poor-quality landing pages
Low-quality landing pages can lead to a bad experience for your users.
The landing page should reflect the information displayed in the ad. This includes price, text, discounts, and more.
Resolving the suspension
First, resolve the cause of suspension based on the information from Google's resources and support team.
For example, add the required fields if your account was suspended due to missing business information.
Next, send an appeal to have the account reviewed.
This can be done by contacting Google Ads support or by clicking the ❓ icon in the top menu and clicking Submit an appeal.