Your Google Merchant Center may become inactive due to an account suspension.
Let's learn how to identify the issue and what we can do to resolve it.
If your account is still active but you have rejected products, check out our guide.
Identifying the issue
You can identify this issue by navigating to your Merchant Center dashboard:
After clicking Go to account issues, you can review the reason for suspension.
In addition, you can contact the Google Merchant Center support team in order to understand which policy violation lead to the suspension.
You can learn how to do that here.
Common reasons for suspension
Click here for Google's shopping ads policies.
Here are some common Merchant suspension reasons:
🟢 Prohibited Content
Advertising certain products is prohibited on Google as an attempt to create a safe browsing environment.
Products that Enable Dishonest Behavior
Unsupported Shopping Ads Content
🟢 Prohibited Practices
Practices that are prohibited as an attempt to keep Google's users safe.
Abuse of the Ad Network
Irresponsible data collection and use
🟢 Restricted Content
Products that are not prohibited but may have limitations based on the country of sales.
High Fat Sugar Salt Food and Beverage
🟢 Editorial and technical requirements
Website issues that may mislead or damage your customers' experience.
Mismatched product display URLs
Gimmicky use of words, numbers, letters, punctuation, or symbols
Resolving the suspension
First, resolve the cause of suspension, based on the information from Google's resources and support team.
For example, add the required fields if your account was suspended due to missing contact information.
Next, send an appeal to have the account reviewed.