Retention audiences target existing customers, enticing them to make repeat purchases.
Existing customers usually convert at lower costs and have a higher average order value, making them an essential asset for every ecommerce owner.
These audiences are created using your store data and your Facebook pixel.
1-time customers
1-time customers
Source: Store data
Duration: Store lifetime
Description: Customers who have only placed one order in their lifetime.
All customers
All customers
Source: Store data
Duration: Store lifetime
Description: All customers who have purchased from your website.
High AOV customers
High AOV customers
Source: Store data
Duration: Store lifetime
Description: Customers whose average order value is in the top 30% of your customers.
High number of orders customers
High number of orders customers
Source: Store data
Duration: Store lifetime
Description: Customers whose number of orders is in the top 30% of your customers.
Customers likely to repurchase
Customers likely to repurchase
Source: Store data
Duration: Store lifetime
Description: Customers who are most likely to repurchase again in the upcoming period, based on the repurchase frequency of your repeat customers.
Lost customers
Lost customers
Source: Store data
Duration: Store lifetime
Description: Customers who last purchased a long time ago (based on the average purchase frequency of your customers).
Recent new customers
Recent new customers
Source: Store data
Duration: Store lifetime
Description: New customers who made their first purchase in the last 6 weeks.
Repeat customers
Repeat customers
Source: Store data
Duration: Store lifetime
Description: Customers who placed 2 or more orders in their lifetime.
Top customers
Top customers
Source: Store data
Duration: Store lifetime
Description: A segment of your best customers, consisting of customers with high AOV, revenue, and number of orders.
VIP customers
VIP customers
Source: Store data
Duration: Store lifetime
Description: Repeat customers who purchased in the last 45 days and whose AOV or revenue is in the top 10% of your customers.
High revenue customers
High revenue customers
Source: Store data
Duration: Store lifetime
Description: Customers whose generated revenue is in the top 30% of your customers.
Expensive products customers
Expensive products customers
Source: Store data
Duration: Store lifetime
Description: Customers who purchased high-priced products.
Customer retention
Customer retention
Source: Store data
Duration: Store lifetime
Description: Target existing customers who are most likely to purchase again soon, or haven’t placed an order for a long time.
Purchasers
Purchasers
Source: Pixel
Duration: 60/90 days
Description: Customers who placed an order.