Disapproved products in Google Merchant center are a common phenomenon that almost every eCommerce business owner has dealt with.
In some cases, products are disapproved for no apparent reason and are approved by sending them to be reviewed or by contacting Merchant Center support.
In this guide, we will learn why your product may be disapproved and what you can do to get them approved.
Reviewing disapproved products
Begin by navigating to your Google Merchant center.
Using the left-hand menu, navigate to Products => Diagnostics.
At the top of the 'diagnostics' dashboard, you can see how many of your products are disapproved.
At the bottom, you can find the reasons for your disapproved products.
Types of alerts
Disapproved (Red icon)
'Disapproved' type alerts are the most serious.
If you encounter an alert like this, resolve it immediately.
Not only will this affect the performance of your 'Performance Max' campaigns, but it can also lead to an account suspension.
Warning (Yellow Icon)
Warnings are not a sign of product disapproval but should still be dealt with, as they can lead to reduced feed quality and decreased performance.
Notifications (Blue icon)
Notifications are recommendations to help boost the performance of your ads.
These alerts won't prevent your products from showing.
Common reasons for disapproved products
1. Incorrect product availability
Your products must have an accurate availability status (in or out of stock). You also need to indicate if your customers have to pre-order.
2. Invalid images
Your product images should have good quality and 1000x1000 pixels or more.
Low-resolution images that don't display the product correctly can lead to your product getting rejected by Google.
3. Incorrect price
Your product prices must be identical to those displayed on your website.
4. Incorrect landing page URL
Ensure that all links leading to the product pages are valid so that when customers click on your ads, they will be directed to the correct landing page to purchase the product.
5. Invalid MPN or GTIN
All products must include a unique number to be able to identify them, known as GTIN and MPN numbers.
Global Trade Item Number (GTIN) is a number assigned to a product to identify it worldwide.
Manufacturer Part Number (MPN) is a number assigned to products from the same manufacturer.
6. Missing shipping and tax information
You must provide the correct shipping rates and tax information for your products.
This is the case for every country you advertise to using the Google Merchant center.
7. Prohibited or Restricted products
Some products are not available for advertising through the Google Merchant center.
This includes products that are:
Dangerous, adult-oriented, counterfeit, Alcoholic beverages (in certain countries), gambling-related, health care related, and more.
You can view more information about prohibited products here.
Resolving disapproved product issues
To resolve disapproved product issues, follow these steps:
1. Check if the disapproved product reason is justified
In some cases, products are disapproved for reasons that are not justified.
We must check a few product examples to see if the issue occurs.
Let's take the incorrect price alert as an example.
Navigate to your Merchant center => Products => Diagnostics, or click here.
After scrolling down, we see that 20 of our products have been disapproved due to an inaccurate price.
Click on View Examples to see which products are affected.
Let's take the first product:
We can see that it is priced at 14.90 on the website and 9.90 in the product feed.
Let's check if this is, in fact, the case.
Click the icon containing an arrow on the left of the product name.
This will lead us directly to the product page.
We can see that the price on the website matches the feed price at 9.90.
Therefore, there isn't an actual issue with the product.
What probably happened was Google took the total price of 14.90 while crawling the product page.
How do we fix this issue?
We need to notify Google that the product has no mismatched price.
This can be done by contacting their support team and requesting a review.
We have a complete guide on how to contact Merchant support; you can find it here.
2. Resolve feed issues
If the reason is justified, the feed issue must be resolved to approve your products.
If you use AdScale's product feed, our support team will gladly assist you.
Please reach out to [email protected].
If you are using your own product feed, the solution will vary based on why the products are disapproved.
Please get in touch with the Google Merchant support team to find the right solution.
You'll be able to find out how to do that here.