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Creating SMS campaigns

Learn how to create SMS campaigns

Frank avatar
Written by Frank
Updated over a week ago

SMS marketing is a great way to reach your customers in a more personal manner.

It's a very affordable marketing method that has exceptionally high conversion rates.

In this guide, we will review how to create high-performance SMS campaigns.



To start, choose an SMS template to work on. You can either start from scratch or select one of AdScale's ready-made templates.

Once you've selected your template, choose the content of the SMS message.

🟢 Sender ID: This lets your recipients can see who the SMS message is being sent from.

🟢 Main text: This is the central part of the SMS template.

It should include information about your website (discount code, a new collection, etc.), a link to your website, and an opt-out link.

You can add Dynamic text to your SMS message by clicking on the bolt ⚡ icon.

This text will vary for each recipient.

Note: make sure your contact lists contain the information you use with the dynamic text.

For example. If you add a dynamic first name to your SMS message, ensure your contacts lists include a first name.

Lastly, we recommend sending a test SMS to yourself to make sure everything in your template looks good.


Choose the recipients who are going to receive your SMS message.

You can choose to:

  1. Send it to people from a list or segment - Choose an existing contacts list (You can manage these lists in your Contacts dashboard), or upload a new list.

  2. Send it to people who triggered an event - Once someone triggers this event (For example, someone initiated checkout), they will automatically receive your SMS.

You can exclude specific customers from being included in your SMS list.

You can also "skip" people who have received a marketing SMS from you in the past few days, so your SMS messages aren't too frequent.


Lastly, decide when you want your SMS to be sent.

Choose the following:

  1. Days you want it to be sent on.

  2. Time zone for your SMS campaign.

  3. Start date and time for your SMS campaign.

  4. Whether the SMS will continue to be sent (until it's manually paused) or sent until a specific date.

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