To optimize your campaign for success, we gathered all the tips & tricks that can help you build your campaign the right way.

What budget should I start with?

Regardless of how deep is your pocket is, the rule of thumb is to start with a budget that you will be able to afford for three months, and by that, allow AdScale's AI algorithms to collect the data needed to optimize your campaigns.

What is the minimum budget I can set?

The minimum daily budget you can set is $10/day per targeted country. So if for example, you target 2 countries, the minimum daily budget is $20/day.

When should I increase my budget?

We recommend increasing your budget every time your ads have reached the minimum return you wish to get. With this method, you can increase the number of orders and revenue while maintaining profitability.

When should I create a new campaign?

We recommend creating a new campaign in the following cases:

  1. You have a dedicated budget for a specific campaign that you want to run separately from your Main Campaign.
  2. You want to target a different location with a language that is different from the language of the Main Campaign.
  3. You would like to advertise specific ads to different age groups.

In any other case, we recommend creating new ads on an existing campaign.

How do I set my advertising goal?

By default, AdScale sets your advertising goal automatically.

Once your campaigns have collected enough data, you will be able to set your advertising goal manually. You can set the advertising goal when creating a new campaign or editing an existing one, under the Budget section.

When setting manually, you can choose between two different goals:

Maximize Revenue

In which AdScale will optimize your advertising to generate the maximum return on advertising spend (ROAS). You can also manually define the Minimum ROAS you wish to get in this Goal. Setting a high Minumum ROAS can negatively affect the number of orders you will receive.


Maximize Orders

In which AdScale will optimize your advertising to generate the maximum number of orders in the given budget. You can also manually define the Maximum Cost Per Acquisition (CPA) you are willing to spend. Setting a high CPA can negatively affect the number of orders you will receive.


Did this answer your question?