The Campaign is the highest level in the advertising structure. Under each campaign, there are Master Ads and Ads.
What can you set on the campaign level?
Budget - setting your daily or monthly budget and advertising goal
Locations - Select the countries/cities you want to target
Demographics - Targeting the gender and age of your targeted audience
Scheduling - Defining the days and hours your ads will be active
When should you create a new campaign?
1. You have a dedicated budget for a specific campaign that you want to run
separately from your Main Campaign.
2. You want to target a different location with a language that is different from the
language of the Main Campaign.
3. You would like to advertise specific ads to different age groups.