What is a Master Ad?

A Master Ad contains ads that share a similar landing page. Each ad in the Master Ad targets a different audience and/or different advertising channel.

There are 3 types of Master Ads:

Product Page Ads

Ads that land the buyer at a specific product page. AdScale Extracts the ads' content and images directly from the product pages.

Ads that can be created under Product Pages Ads:

What's unique about Product Page Ads?

  • Shopping Ads: product ads according to the number of the products you selected. For example, if you selected 100 different products to advertise, a Shopping campaign is created with 100 product ads under Google Shopping. Moreover, a different Shopping campaign is created for each targeted country. For example, if you chose to target both the United States and Canada, then 2 Shopping campaigns will be created, one for each country.
  • Carousel: AdScale creates multiple ads according to the number of collections selected in the product selection. For example, if you selected 5 different product collections, the system will create 5 carousel ads for each audience type selected. Each carousel ad will contain the products selected in this collection.

In cases where there are less than 10 products in all selected collections, it's recommended to create only one carousel ad, that contain all products.

  • Dynamic Add to Cart Ad: This is part of the Carousel Ad. When selecting an audience targeting of Remarketing - Add to Cart, then only one Carousel Ad is created. The products displayed in the carousel ad are dynamic and changing according to the product viewed by visitors when they visited your store.

Homepage Ads

Ads that lands the buyer at the store homepage. The ads include your own promotional videos and images, and you can add a preset text content from Adscale's ad copy library, or write your own.

Ads that can be created under Homepage Ads:

Custom Page Ads

Ads that lands the buyer at a custom URL. The ads include your own promotional videos and images, and you can add a preset text content from our Adscale's ad copy library, or write your own.

Ads that can be created under Custom Page Ads:

Related topics:

Creating a Master Ad

Master Ad best practices

Did this answer your question?