Setting up account goals:
Open the goals settings window by clicking on the ‘Add Goal’ (the blue button on the top right side).
A) In the pop-up window click on the ‘Add A New Goal’ button (on the top right side of the pop-up window).
B) Start setting up your goal by:
Adding the name of the goal
Setting the percent of period budget you want to invest in optimizing towards this goal
Choosing a goal type – either performance or traffic or awareness
Choosing the relevant KPI - impressions for awareness; clicks for traffic and conversions/value for performance
Then choosing the optimization strategy you want to use - optimal /full /CPA target budget utilization
After you finish defining your goals, it’s time to divide your campaigns
Assigning campaigns to the most relevant goal (campaign groups):
From the goals bar choose the goal you want to add campaigns to.
Click on the ‘Import campaigns into the current goal’ button
Check the campaigns you want to import
Select either ‘Move to Group’ in order to move the checked campaigns into existing group/create a new group or select ‘Create a Group per Campaign’ in order to create new groups for the checked campaigns