📊 Viewing Campaign Analytics
Whether you're running ads on Meta or Google, campaign analytics typically begin populating within 12 hours of launch. If you don’t see data after 24hrs, try these steps:
Refresh the App: Ensure your AdScale dashboard is refreshed so it can pull in the most recent performance metrics from Meta and Google.
Update the Date Range: Use the date picker to view "Yesterday" or the "Last 7 Days." This helps eliminate delays from real-time data syncing.
⚙️ Optimizing Campaign Performance (Meta & Google)
AdScale uses AI to learn from your store and campaign performance over time. Here's what to expect:
Initial Results: Some early performance may be visible in the first few days, but these are still within the learning phase.
Learning Phase: Both Meta and Google need a stable learning period—typically 14 to 30 days—for their algorithms (and AdScale’s AI) to gather enough behavioral data.
Tip: Avoid making frequent changes during this period. Stability helps the system optimize more effectively for your business goals, like conversions, revenue, or ROAS.
👀 Troubleshooting Visibility Issues
If your ads aren’t showing on Meta or Google, the issue may be linked to integration settings or platform approval. Here’s what to check:
For Google:
Go to Settings → Integrations → Google
Ensure your accounts are verified and all business info is complete.
Make sure your billing method is valid.
For Meta:
Go to Settings → Integrations → Facebook
Check that your ad account and business manager are fully connected.
Confirm you've granted full access to AdScale so campaigns can sync correctly.
Look for a confirmation message in AdScale indicating successful integration.
Verify that campaigns appear in your Meta account matching those created in AdScale.
If your campaigns are set up but still not showing, check if they're under review or in the learning phase—this can temporarily delay visibility. Additionally, if your dashboard is empty, verify that you've created budget groups and received integration confirmation notifications from AdScale.
🧠 Final Tips
Let the AI learn: Both platforms benefit from consistency. Let campaigns run without major interruptions for better data and smarter optimizations.
Check Ad Assets: Low-quality creative or missing ad copy can limit performance. Make sure all required assets are in place, especially for PMAX.
Review Audience Targeting: If your audiences are too broad or too narrow, both Meta and Google may struggle to allocate spend effectively.
Need More Help?
If your campaigns still aren’t performing or showing as expected, feel free to reach out to our support team or check our guides for asset setup, audience strategies, and platform best practices.