Integrating your AdScale account with Yotpo will allow you to leverage your product ratings to craft compelling, eye-catching ads, create dynamic customer and product segments, and more.

In this guide, we will explore the various features that come with integrating Yotpo.

Contents:

Including product ratings in your Facebook will help make your ads more attractive and will build trust with potential customers.

You can add ratings during the Content step to an existing product ad or to a new ad during the wizard.

Creating product segments based on ratings will allow you to only feature products that received good ratings.

This is an excellent strategy for targeting new customers, for example.

You can create product segments by navigating to the Segments dashboard.

Segment example:

If you want to learn more about creating product segments, click here.

Creating audience segments based on ratings will allow you to target customers based on product ratings they submitted.

This is an excellent strategy if you are looking to retarget your best customers, for example.

You can create audience segments by navigating to the Segments dashboard.

Segment example:

Additionally, you can create custom audience segments based on your customers' loyalty points.

For example, targeting customers with many loyalty points with a coupon code, to show appreciation.

You can create audience segments by navigating to the Segments dashboard.

Segment example:

If you want to learn more about creating audience segments, click here.