Unlike search ads, which target users that search for specific keywords, Facebook ads appear "naturally'", when users browse their social media accounts.
Therefore, they must be incredibly eye-catching and informative.
This guide will cover the general guidelines for choosing images and videos for Facebook ads.
Contents:
You can create Facebook ads using several media types.
This guide will discuss carousel, single-image, and video ads.
Single-image
The most basic type of media ads.
Single-image ads consist of just one image.
The recommended size is at least 1080x1080 pixels.
Different dimensions will be used in various placements and platforms.
For Facebook and Instagram feeds, use media between 1.91:1 and 1:1.
A 1:1 ratio is ideal.
For Facebook and Instagram stories and explore, use a 9:16 ratio.
If you upload images in different ratios, each image will be used in its ideal placement.
For example, uploading a 1:1 and a 9:16 image will put the 1:1 image in a feed ad, and the 9:16 image in a story ad.
💡 Uploading different images in the same ratios will not create several ads.
Instead, only the first uploaded image will be used.
Carousel
Carousels consist of 2-10 images, gifs, and videos.
The recommended size is at least 1080x1080 pixels.
Dimensions between 1.91:1 and 1:1 are ideal. We recommend using 1:1 images and videos.
Video length can range between 5 seconds and 10 minutes.
However, we recommend staying within the 10-15 second mark for your carousel.
Your carousel media can have the same or separate titles, descriptions, and landing pages.
This can be triggered on and off by using the following settings:
Video
Video ads consist of a single video.
The recommended size is at least 1080x1080 pixels.
For Facebook and Instagram feeds, use media between 1.91:1 and 1:1.
A 1:1 ratio is ideal.
For Facebook and Instagram stories and explore, use a 9:16 ratio.
If you upload videos in different ratios, each image will be used in its ideal placement.
For example, uploading a 1:1 and a 9:16 video will put the 1:1 video in a feed ad, and the 9:16 video in a story ad.
Video length can range between 5 seconds and 10 minutes.
However, we recommend staying under the 15-second mark.