Display ads aim to expose your brand and products to as many people as possible.
They do this by being very eye-catching and interactive while at the same time being very affordable.
Display ads aren't just visible on Google-owned platforms but are shown on millions of websites and platforms.
In this guide, we will learn how to create display ads using AdScale.
Contents:
What to avoid
Google has some strict policies when creating banners for display ads.
Here are a few things to avoid:
Using overlaid logos
Avoid overlaying a logo on top of an image, as this can be repetitive in certain ad layouts. Images where the logo is incorporated into the photo are allowed.
Using overlaid text
Avoid inserting text on top of an image.
Images where the text is naturally incorporated are allowed. For example, a photo of a text sign would be naturally embedded text.Using overlay buttons
Buttons (for example, "play", "download", or "close") violate Google's Google Ads policy as they are non-functional in display ads and therefore mislead the user.
Image dimensions and guidelines
File types: GIF, JPG, PNG
Max size: 150 KB
Dimensions:
💡 Dimensions marked with ⭐ are the best performing, based on our experience.
Squares and rectangles
200 x 200 Small square
240 x 400 Vertical Rectangle
250 x 250 Square
250 x 360 Triple Widescreen
⭐ 336 x 280 Large Rectangle
⭐ 300 x 250 Inline Rectangle
Vertical
120 x 600 Skyscraper
160 x 600 Wide skyscraper
⭐ 300 x 600 Half Page
Horizontal
468 x 60 Banner
⭐ 728 x 90 Leaderboard
970 x 90 Large leaderboard
Mobile
300 x 50 Banner
320 x 50 Leaderboard
⭐ 320 x 100 Large Banner
