Your Google Merchant Center may become inactive due to an account suspension.
Let's learn how to identify the issue and what we can do to resolve it.
Contents:
If your account is still active but you have rejected products, check out our guide. This guide focuses on account-level suspensions. For product-level issues, such as disapprovals or unlistings, note that these are enforced by Google based on their policies and guidelines.
Identifying the issue
You can identify this issue by navigating to your Merchant Center dashboard:
After clicking Go to account issues, you can review the reason for suspension.
In addition, you can contact the Google Merchant Center support team in order to understand which policy violation lead to the suspension.
You can learn how to do that here.
Common reasons for suspension
Click here for Google's shopping ads policies.
Here are some common Merchant suspension reasons:
🟢 Prohibited Content
Advertising certain products is prohibited on Google as an attempt to create a safe browsing environment.
For example:
Dangerous Products
Counterfeit Goods
Products that Enable Dishonest Behavior
Inappropriate Content
Unsupported Shopping Ads Content
🟢 Prohibited Practices
Practices that are prohibited as an attempt to keep Google's users safe.
For example:
Abuse of the Ad Network
Irresponsible data collection and use
Misrepresentation
💡 A common suspension based on our experience is due to missing information.
Ensure you have the following on your website:
Shipping and returns section.
Contact section - containing at least two of the following:
Email address, phone number, street address.
🟢 Restricted Content
Products that are not prohibited but may have limitations based on the country of sales.
For example:
Adult-oriented content
Alcoholic beverages
Copyrighted content
Gambling-related content
Healthcare-related content
Political content
Trademarks
High Fat Sugar Salt Food and Beverage
🟢 Editorial and technical requirements
Website issues that may mislead or damage your customers' experience.
For example:
Mismatched product display URLs
Gimmicky use of words, numbers, letters, punctuation, or symbols
Resolving the suspension
First, resolve the cause of suspension, based on the information from Google's resources and support team.
Log in to your GMC account and review the notifications or Google emails for suspension details.
If it involves misrepresentation, verify your account for:
Accurate product availability
Pricing consistency
Complete business details.
For example, add the required fields if your account was suspended due to missing contact information.
Next, send an appeal to have the account reviewed. Google typically resolves appeals within 72 hours of submission. However, if no resolution is provided within the standard timeline, reassess the provided account details and consider contacting Google support for further clarification. After resolving the issue in Google Merchant Center, allow 24–48 hours for the updated status to reflect in AdScale. If the suspension notice still appears in AdScale after this time frame, further investigation may be required.
This can be done by contacting Google Merchant support or navigating to Account Issues and requesting an account review. Additionally, you can refer to Google’s Common Issues and Misrepresentation Details for more insights on resolving specific policy violations.
AdScale's Role in Google Merchant Center
AdScale integrates with Google Merchant Center to help manage and optimize your product listings for advertising campaigns. However, AdScale does not have the ability to change, suspend, or unlist products in your Google Merchant Center account. Any product disapprovals, suspensions, or unlistings are enforced by Google based on their policies and guidelines. AdScale simply reflects the status of your products as reported by Google Merchant Center. If you notice any issues with your product listings, it is recommended to review Google's policies and resolve any violations directly in your Merchant Center account.
Timelines for Status Updates
By understanding AdScale's role and the expected timelines for updates, you can better manage your product listings and address any issues efficiently.