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Google Merchant Center
Merchant integration - unclaimed website URL
Merchant integration - unclaimed website URL

Learn how to claim your website URL

Frank avatar
Written by Frank
Updated over a week ago

If you've created a Performance Max campaign, but it has yet to start running, this may be caused by an unclaimed website URL.

You can identify this issue by seeing a red banner in your Merchant account:

💡 If you are using your own Merchant Center account, click here to access it.

💡 If you are using a Merchant Center created by AdScale, you should have received an email granting you access.

If you haven't received this email, please contact support at [email protected]


To advertise your business using Google Merchant Center, your domain must be:

  1. Verified - verify that you have ownership over your website.
    This can be done by adding an HTML tag or uploading an HTML link to your website.

    To verify your website, click Verify & Claim website on the red banner.

  2. Claimed - Associating your domain with the Google Merchant Center.

    This step can be completed by the user who verified the website after it has been verified.

    After verifying your website URL, click Claim website in your Merchant's Business Information dashboard.

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