Retention audiences

Learn about AdScale's retention audiences

Frank avatar
Written by Frank
Updated over a week ago

Retention audiences target existing customers, enticing them to make repeat purchases.

Existing customers usually convert at lower costs and have a higher average order value, making them an essential asset for every ecommerce owner.

These audiences are created using your store data and your Facebook pixel.

1-time customers

Source: Store data

Duration: Store lifetime

Description: Customers who have only placed one order in their lifetime.

All customers

Source: Store data

Duration: Store lifetime

Description: All customers who have purchased from your website.

High AOV customers

Source: Store data

Duration: Store lifetime

Description: Customers whose average order value is in the top 30% of your customers.

High number of orders customers

Source: Store data

Duration: Store lifetime

Description: Customers whose number of orders is in the top 30% of your customers.

Customers likely to repurchase

Source: Store data

Duration: Store lifetime

Description: Customers who are most likely to repurchase again in the upcoming period, based on the repurchase frequency of your repeat customers.

Lost customers

Source: Store data

Duration: Store lifetime

Description: Customers who last purchased a long time ago (based on the average purchase frequency of your customers).

Recent new customers

Source: Store data

Duration: Store lifetime

Description: New customers who made their first purchase in the last 6 weeks.

Repeat customers

Source: Store data

Duration: Store lifetime

Description: Customers who placed 2 or more orders in their lifetime.

Top customers

Source: Store data

Duration: Store lifetime

Description: A segment of your best customers, consisting of customers with high AOV, revenue, and number of orders.

VIP customers

Source: Store data

Duration: Store lifetime

Description: Repeat customers who purchased in the last 45 days and whose AOV or revenue is in the top 10% of your customers.

High revenue customers

Source: Store data

Duration: Store lifetime

Description: Customers whose generated revenue is in the top 30% of your customers.

Expensive products customers

Source: Store data

Duration: Store lifetime

Description: Customers who purchased high-priced products.

Customer retention

Source: Store data

Duration: Store lifetime

Description: Target existing customers who are most likely to purchase again soon, or haven’t placed an order for a long time.

Purchasers

Source: Pixel

Duration: 60/90 days

Description: Customers who placed an order.


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