New traffic audiences target people who have yet to interact with your website or product in the past.
They are usually quite broad and are created using lookalikes and interest groups.
These audiences are created using your store data and your Facebook pixel.
Contents:
Store-data based lookalikes
Lookalike audiences created from store-data based audiences.
Lookalike - All customers
Lookalike - All customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to customers who have purchased from your website.
Lookalike - High AOV customers
Lookalike - High AOV customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to customers whose average order value is in the top 30% of your customers.
Lookalike - High orders customers
Lookalike - High orders customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to customers whose number of orders is in the top 30% of your customers.
Lookalike - Recent new customers
Lookalike - Recent new customers
Source: Store data
Duration: 45 days
Description: People who have similar characteristics to new customers who made their first purchase.
Lookalike - Repeat customers
Lookalike - Repeat customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to your 'Repeat customers' segment.
Lookalike - Top customers
Lookalike - Top customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to your best customers, consisting of customers with high AOV, revenue, and number of orders.
Lookalike - VIP customers
Lookalike - VIP customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to your 'VIP customers' segment.
Lookalike - High revenue customers
Lookalike - High revenue customers
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to customers whose generated revenue is in the top 30% of your customers.
Lookalike - All contacts
Lookalike - All contacts
Source: Store data
Duration: Store lifetime
Description: People who have similar characteristics to your contacts that have an Email address.
Pixel based lookalikes
Lookalike audiences created from pixel based audiences.
Lookalike - Dynamic pixel event
Lookalike - Dynamic pixel event
Source: Pixel
Duration: 180 days
Description: A dynamic lookalike audience based on your conversion events, consisting of people who have similar characteristics to your visitors, add to carts or purchasers, depending on the amount of data collected in the pixel events.
Lookalike - Added to cart
Lookalike - Added to cart
Source: Pixel
Duration: 30/90/180 days
Description: People who have similar characteristics to those who have added a product to cart.
Lookalike - Purchasers
Lookalike - Purchasers
Source: Pixel
Duration: 60/90 days
Description: People who have similar characteristics to those who made a purchase.
Lookalike - Recent visitors
Lookalike - Recent visitors
Source: Pixel
Duration: 14 days
Description: People who have similar characteristics to those who visited your website.
Lookalike - Visitors
Lookalike - Visitors
Source: Pixel
Duration: 60/180 days
Description: People who have similar characteristics to those who visited your website.
Lookalike - Warm visitors
Lookalike - Warm visitors
Source: Pixel
Duration: 60 days
Description: People who have similar characteristics to those who spent the most time on your website.
New potential customers
New potential customers
Source: Pixel
Duration: 90 days
Description: Target people with similar characteristics to those who recently purchased, added to cart, or visited your website.
Lookalike - Engaged with Instagram
Lookalike - Engaged with Instagram
Source: Pixel
Duration: 14/90 days
Description: People who have similar characteristics to those who interacted with your Instagram posts or ads.
Lookalike - Engaged with FB
Lookalike - Engaged with FB
Source: Pixel
Duration: 14/90 days
Description: People who have similar characteristics to those who interacted with your Facebook page, posts or ads.
Lookalike - FB page current followers
Lookalike - FB page current followers
Source: Pixel
Description: People who have similar characteristics to those who are similar to your current Facebook page followers.
Additional audiences
New traffic audiences that aren't lookalikes, but are still highly effective at prospecting potential customers.
Prospective audience
Prospective audience
Source: Pixel
Description: People who expressed an interest or interacted with similar products on other websites.
Broad-targeting audience
Broad-targeting audience
Source: Pixel
Description: Targets people based only on demographic settings (age, gender, location & languages). This approach can lead to us finding potential customers you never would've known about otherwise.
Interests
Interests
Source: Pixel
Description: People who share a specific Facebook interest or behavior, or belong to a certain demographic.
Segmented interests
Segmented interests
Source: Pixel
Description: Target people who share specific Facebook interests or behaviors in multiple adsets, allowing you to test them against one another.