Remarketing audiences are used to target people who have interacted with your website or product in the past and have yet to purchase.
These audiences are created using your store data, as well as your Facebook pixel.
Contents:
Add-to-cart
Audiences containing people that have added a product to cart.
Checkout abandoners
Checkout abandoners
Source: Store data
Duration: 90 days
Description: People who initiated a checkout but didn’t complete it.
This audience uses store-data as opposed to pixel data, and can be used for email and SMS as well.
Added to cart
Added to cart
Source: Pixel
Duration: 30/180 days
Description: People who have added a product to cart.
Added to cart (dynamic)
Added to cart (dynamic)
Source: Pixel (dynamic)
Duration: 90 days
Description: Advertise to people who recently added a product to cart, showing them products they interacted with.
Visitors
Audiences containing people that have visited your website and products.
Visitors
Visitors
Source: Pixel
Duration: 60/90/180 days
Description: People who visited your website.
Cold visitors
Cold visitors
Source: Pixel
Duration: Between 14-90 days
Description: People who visited your website.
Recent visitors
Recent visitors
Source: Pixel
Duration: 14 days
Description: People who recently visited your website.
Viewed product (dynamic)
Viewed product (dynamic)
Source: Pixel (dynamic)
Duration: 30 days
Description: Advertise to people who recently viewed a product, showing them products they interacted with.
Warm visitors
Warm visitors
Source: Pixel
Duration: 60 days
Description: People who spent the most time on your website (top 10%-25% of all visitors).
Facebook & Instagram engagement
Audiences containing people that have engaged with your Facebook and Instagram pages.
Engaged with Facebook
Engaged with Facebook
Source: Pixel
Duration: 14/90 days
Description: People who interacted with your Facebook page, posts, or ads.
Engaged with Instagram
Engaged with Instagram
Source: Pixel
Duration: 14/90 days
Description: People who interacted with your Instagram page, posts, or ads.
Engaged with social pages
Engaged with social pages
Source: Pixel
Duration: 14/90 days
Description: People who interacted with your Facebook and Instagram accounts.
FB page current followers
FB page current followers
Source: Pixel
Description: People who currently like or follow your Facebook page.
All-in-one remarketing
Audiences that contain some combination of people who have visited your website, added to cart, or engaged with your social pages.
Viewed product or added to cart (dynamic)
Viewed product or added to cart (dynamic)
Source: Pixel (dynamic)
Duration: 7/14/30 days
Description: Advertise to people who viewed or added a product to cart, showing them products they interacted with.
Cold retargeting
Cold retargeting
Source: Pixel
Duration: Between 30-90 days
Description: Retarget people who visited your website, added to cart, or engaged with your social media accounts, but have yet to place an order on your website.
Warm retargeting
Warm retargeting
Source: Pixel
Duration: 30 days
Description: Retarget people who recently visited your website, added to cart, or engaged with your social media accounts, but have yet to place an order on your website.
Contact related audiences
Audiences containing people segmented from your contact lists.
All Contacts
All Contacts
Source: Store data
Duration: Store lifetime
Description: All contacts that have an Email address.
Non-customer contacts
Non-customer contacts
Source: Store data
Duration: Store lifetime
Description: All contacts that have not purchased in the past.
Birthday this month
Birthday this month
Source: Store data
Duration: Store lifetime
Description: Contacts who celebrate their birthday during this calendar month.