The default view of your advertising dashboard displays recently updated Budget Groups.

This means that statistics of inactive or deleted ads may not be displayed.

Viewing these statistics is important to understand what worked or didn't work in the past, to help improve your current ads' performance.

Furthermore, ads can produce conversions after they are turned off. This is due to the 7-day attribution window.

In this guide, we will learn how to change the dashboard view in order to see statistics of inactive or deleted Budget groups and ads.

On your dashboard, click on the Filter icon underneath your store name on the top left side:

Choose the view you wish to use:

🟢 All budget groups- Will display all active and inactive ads.

🟢 All budget groups (Inc. deleted) - Will display all active, inactive, and deleted ads.

🟢 All Active budget groups- Will display all active ads.

🟢 AllInactive budget groups- Will display all inactive ads.

After you have clicked on a budget group, ads in the budget group will display in the center of the dashboard.

Here you can filter between Active, Paused, or Deleted ads:

You can identify the status of the ads as follows;