Adding overlays to your Facebook product carousels helps draw more attention to them, increasing watch times and click-through rates.
This guide will teach you to add overlays to your Facebook product carousels.
Note: You can only add overlays to a Facebook product carousel ad.
Contents:
Types of overlays
Two types of overlays can be added:
🟢 Add Catalog info - Use your Facebook catalog information to add an overlay over the product image. For example, product price.
🟢 Add a Frame - Add an image in one of the corners of your product image. This can be done by uploading a new image or using an existing one from your media library.
Add catalog info
In Creative tool, choose Add Catalog info.
Overlay - Choose the type of overlay you wish to use. For example, price.
Choose the shape, font, and color of your overlay.
Choose the positioning of your overlay. It can be placed in one of the corners of your product image.
Add a frame
In Creative tool, choose Add a Frame.
Image - Select the image you wish to use. You can use an existing image from your media library or upload a new one.
Choose the blending, opacity, and size of your overlay.
Choose the positioning of your overlay. It can be placed in one of the corners of your product image.
Adding overlays to a single ad
Overlays can be added by editing one or more product carousel ads.
They can be added in the Content section by clicking Creative tools.
Adding overlays to multiple ads
Adding an overlay, as shown above, will only add it to the ad you are currently editing.
To add an overlay to multiple ads at once, we are going to use bulk edit:
Select the ads you wish to add the overlay to.
Do this by selecting the check boxes ☑️ left of the status bar.
Click Edit, and select Content.
Scroll down, and click Creative tools.
Add the overlay you wish to use for your product carousels.