Proper management of your Budget Group structure can make a huge difference in your advertising.
A good funnel setup won't only help you edit and analyze your campaigns more quickly, but it may also increase their returns.
Overall, we recommend having one primary Budget Group for all your ads.
AdScale's unique AI optimization automatically distributes your advertising budget across multiple ads and channels based on performance. It makes real-time changes to both bids and budgets to ensure better results.
However, the optimization is only done within the same Budget Group, not between multiple groups.
With that being said, there are cases in which creating multiple Budget Groups is the way to go. Multiple Budget Groups can be created by creating a Budget Group from scratch or duplicating and editing an existing one.
Let's discuss some of these cases.
Targeting different demographics
Some demographic targeting options are defined at the Budget Group level.
This includes age, location, and language.
For example, if you wish to create multiple ads targeting different ages, this can only be done by creating them in separate Budget Groups.
Targeting different Countries
Location targeting is defined at the Budget Group level.
It is recommended to only have one country per group, depending on your budgett.
For example, if you wish to create multiple ads targeting different locations, this can only be done by creating a separate Budget Group.
Having control over budget distribution per channel
In some instances, it's preferred to have more control over the budget distribution by channel (Google/Meta). This can be done by creating a new Budget Group.
This will give you complete control over the budget distribution between the two.
This strategy can be used for multiple situations, like separating Google and Facebook ads to have more control over the distribution.
Limited-time sale campaigns
Big periodic sales (For example. Black Friday sale) are a fantastic opportunity to introduce your product to new customers.
This makes a limited-time sale budget group a great tool to bring a lot of traffic to your website.
These ads may require a separate budget, as they tend to bring in a lot of sales.
Because of this, it's recommended to create them in a separate budget group.
This will ensure that the newly created ads won't have to "fight" over the budget and can run optimally.