How is currency displayed in carousel ads on Meta and Google platforms?
When running carousel ads on platforms like Meta and Google, the currency displayed to users is determined by their location and the advertiser's support for multi-currency and dynamic pricing. Below is a detailed explanation of how this works on each platform:
Currency Display on Meta
Meta determines the currency shown in carousel ads based on the viewer's location. For example, users in a specific country will see prices in their local currency.
To enable this functionality, your site or product catalog must support multi-currency and dynamic pricing. This ensures that the correct currency is displayed to users in different regions.
Currency Display on Google
On Google, the currency displayed in Shopping or Performance Max placements is determined by the product feed and the viewer's location.
Similar to Meta, the product feed must support multi-currency and dynamic pricing to ensure accurate currency localization for users in different regions.
Prerequisites for Multi-Currency Support
To ensure that your carousel ads display the correct currency:
Enable Multi-Currency Support: Your website or product catalog must be configured to handle multiple currencies.
Implement Dynamic Pricing: Prices should dynamically adjust based on the user's location.
Verify Product Feeds: For Google ads, ensure that your product feed includes the necessary currency information for each region.
By meeting these prerequisites, you can provide a seamless and localized shopping experience for users across different regions.