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How to Integrate Your Meta Ads Account with AdScale

This guide walks you through key steps for checking data, letting the AI optimize, and making sure your account is set up right.

Nicole Kaminer avatar
Written by Nicole Kaminer
Updated yesterday

Integrating your Meta Ads account with AdScale allows for seamless management and optimization of your Facebook and Instagram advertising campaigns. Follow this step-by-step guide to integrate your Meta Ads account successfully.

Creating a New Facebook Ad Account

While opting for a new ad account may help overcome restrictions, keep the following in mind:

  • New accounts linked to previously flagged payment methods may face similar restrictions.

  • Avoid appearing suspicious to Meta by limiting rapid new account creation.

  • Test the account to confirm it functions correctly before allocating significant resources.

Step 1: Access the Integration Settings

To begin the integration process, you can do one of the following:

  1. If you have no Budget Group created yet, just click the Connect button in the Facebook & Instagram section

  2. If you have a Budget Group created and connected to Google -in the Ads screen, click the Add Budget Group button and select the option to integrate with Meta.
    OR

  3. Navigate to Settings > Meta Integration in the AdScale app.

Step 2: Connect Your Meta Ads Account

  1. Make sure you have admin access to the Meta Business Manager account and assets (such as ad accounts and pages) you wish to connect.

  2. Click the button labeled Connect to Meta.

  3. A pop-up window will prompt you to log into your Meta account (if you’re not already logged in) and authorize AdScale’s access to manage your ads.

  4. In a new tab that will open up, approve all necessary permissions to complete the connection.

Step 3: Select Your Meta Ads Assets

  1. After granting access, return to AdScale.

  2. Wait for the system to sync your Meta Ads accounts and assets.

  3. Select the Assets you wish to integrate with AdScale - these include your business page, business manager, pixel & ad account.

  4. If you do not have an existing ad account or pixel that we can use , AdScale will create one for you

Step 4: Monitor and Resolve Integration Issues

  1. Check the notification bell on the top right-hand side of the AdScale dashboard for integration status and potential issues.

  2. Follow any detailed instructions provided to resolve any issues that may arise.

  3. Integration-related alerts will also appear highlighted in red on the main dashboard for easy access - just click Fix Now.

Step 5: Verify Your Payment Method

  1. Ensure that the Meta Ads account you are connecting has a valid payment method set up.

  2. Without a valid payment method, the integration will not function properly.

Important Notes: Advanced Meta Ads Account Management in AdScale

  • All changes to your Meta campaigns should be made within AdScale. AdScale will automatically sync updates to your Meta Ads account, ensuring your campaigns remain optimized.

  • To change the connected Meta Ads assets later on, reach out to your account manager or chat support on the bottom right side of your dashboard.

  • Resetting the Meta integration when switching to a new ad account will temporarily place your active campaigns back into the learning phase, potentially impacting their performance. Make this change strategically to minimize performance disruption.

  • When creating new Facebook ad accounts, proceed cautiously to avoid restrictions. Use unique payment methods, limit the rapid creation of accounts, and test new accounts thoroughly before heavy investments.

When using AdScale to integrate with Meta for running ads, users sometimes encounter account restrictions. This article addresses the potential reasons behind such restrictions and offers actionable steps to resolve and prevent these issues.

Understanding Meta Ad Account Restrictions

Meta has strict policies to maintain the integrity of its platform. Account restrictions can occur due to payment issues or Meta's internal review processes. These restrictions apply universally, regardless of the platform you use to manage your ads, including AdScale. For instance, unresolved payment method issues commonly lead to restrictions.

Common Causes of Restrictions When Using AdScale

  1. New Account Integrations: Connecting a new Meta account through AdScale can trigger Meta's default review policies. While this is a standard procedure for ensuring compliance, it may temporarily restrict the account.

  2. Payment-Related Issues: Restrictions often stem from unresolved payment method issues. If Meta flags your payment method as problematic, this can cause account limitations even when using a new account.

Steps to Resolve Ad Account Restrictions

To address restrictions:

  1. Verify Payment Methods: Ensure that all credit cards or payment methods linked to your Meta ad account are valid and free from errors. Contact Meta Support for clarification on flagged payment issues.

  2. Wait for Meta's Review: If restrictions result from a standard review process (e.g., due to a new account connection), allow sufficient time for Meta to complete the review. AdScale will automatically sync once the account is reactivated, and ads will resume running.

  3. Contact Meta Support: If the issue persists or the account remains restricted for an extended period, reach out to Meta's customer support for further assistance. Resolving these issues with Meta is crucial for enabling ad campaigns.

Preventive Measures

  • When creating a new ad account, use verified payment methods to minimize risks.

  • Familiarize yourself with Meta's advertising policies and integrate only verified accounts.

  • Test the integration during AdScale's trial period to identify any issues early without incurring costs.

By understanding and addressing the root causes of Meta's ad account restrictions, you can ensure a seamless experience with AdScale for your advertising needs.

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