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How to Integrate Your Meta Ads Account with AdScale
How to Integrate Your Meta Ads Account with AdScale

A simple step-by-step guide to connect and complete Meta integration.

Nicole Kaminer avatar
Written by Nicole Kaminer
Updated over a week ago

Integrating your Meta Ads account with AdScale allows for seamless management and optimization of your Facebook and Instagram advertising campaigns. Follow this step-by-step guide to integrate your Meta Ads account successfully.

Step 1: Access the Integration Settings

To begin the integration process, you can do one of the following:

  1. If you have no Budget Group created yet, just click the Connect button in the Facebook & Instagram section

  2. If you have a Budget Group created and connected to Google -in the Ads screen, click the Add Budget Group button and select the option to integrate with Meta.
    OR

  3. Navigate to Settings > Meta Integration in the AdScale app.

Step 2: Connect Your Meta Ads Account

  1. Make sure you have admin access to the Meta Business Manager account and assets (such as ad accounts and pages) you wish to connect.

  2. Click the button labeled Connect to Meta.

  3. A pop-up window will prompt you to log into your Meta account (if you’re not already logged in) and authorize AdScale’s access to manage your ads.

  4. In a new tab that will open up Approve all necessary permissions to complete the connection.

Step 3: Select Your Meta Ads Assets

  1. After granting access, return to AdScale.

  2. Wait for the system to sync your Meta Ads accounts and assets.

  3. Select the Assets you wish to integrate with AdScale - these include your business page, business manager, pixel & ad account.

  4. If you do not have an existing ad account or pixel that we can use , AdScale will create one for you

Step 4: Monitor and Resolve Integration Issues

  1. Check the notification bell on the top right-hand side of the AdScale dashboard for integration status and potential issues.

  2. Follow any detailed instructions provided to resolve any issues that may arise.

  3. Integration-related alerts will also appear highlighted in red on the main dashboard for easy access - just click Fix Now.

Step 5: Verify Your Payment Method

  1. Ensure that the Meta Ads account you are connecting has a valid payment method set up.

  2. Without a valid payment method, the integration will not function properly.

Important Notes:

  • All changes to your Meta campaigns should be made within AdScale. AdScale will automatically sync updates to your Meta Ads account, ensuring your campaigns remain optimized.

  • To change the connected Meta Ads assets later on, Reach out to your account manager or chat support on the bottom right side of your dashboard.

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