This is the attribute that is maximized within the budget – either clicks, conversions or conversion value – best performance is determined from your Google Ads or Transaction or Revenue according to Google Analytics (this requires granting AdScale access to Google Analytics as well). It is recommended to use 'Optimization for Conversions' if the account has at least 10 monthly conversions. If not, you should select 'Optimize by Clicks'. If you want to optimize for specific types of conversions, as well as additional options like, adding Click Assisted Conversions/Phone Calls or Mobile Click to Call, this can be done by clicking on the optimization parameter settings.

Did this answer your question?