This is the attribute that is maximized within the budget – either clicks, conversions or conversion value. Then, once AdScale is granted access to your Google Analytics, the best performance is determined by our system analyzing your data.
It is recommended to use 'Optimization for Conversions' if the account has at least 10 monthly conversions. If not, you should select 'Optimize by Clicks'. If you want to optimize for specific types of conversions, as well as additional options like, adding Click Assisted Conversions/ Phone Calls or Mobile Click to Call, this can be done by clicking on the optimization parameter settings.